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Needs and Goals
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The Bungalow Company designs modern plans for the craftsman homes of yesteryear. In order to grow, the company needed to move beyond their paper-and-ink stock plan catalog, and offer plans online. An important marketing goal was to differentiate the Bungalow Company from competing “stock plan” companies.
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Site Objectives |
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The website needed to communicate both the charm and benefits of the ”bungalow lifestyle”. A great deal of the site’s content changes often (plans & books for sale, portfolio, client support files)— so much of the site needed to be driven by databases, allowing in-house Bungalow Company staff to update the content themselves, quickly and easily.
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Services Rendered |
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PureBlend designed the site’s architecture and crafted the marketing message. We created the 7 databases which drive the site’s e-commerce, portolio, planbook, and other sections. PureBlend did all the graphic design for the site.
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Results
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Site visitations are up. Sales are up. Costs are down since there’s no longer much client demand for a printed paper-and-ink planbook. Clients feel more satisfied, thanks to the password-protected client support area that allows them to gain instant access to plan revisions.
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