Collaboration is the theme of this public service announcement, designed to run on local television stations.

The Central Oregon Partnership develops strategies and programs that break the cycles of poverty, and works with regional partner organizations; leveraging existing assets to deliver new solutions.

PureBlend designed a public awareness campaign to enlist community support for these collaborative projects. Supported by televised spots and newspaper placements, the campaign's purpose is to direct viewers to a website called breakingcycles.org where they may help out, or get help.

For this spot, PureBlend designed the message, created the motion graphics, and directed the editing. Videography was completed by our project partner, Leonardi Media Arts.