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Needs and Goals
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Aspen Trading Group needed to deliver near real-time currency trading data and insights to clients who subscribe to their Forex Research service. Well-known for their FX trading expertise, Aspen Trading Group’s visual brand identity was not on par with their reputation.
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Site Objectives |
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Aspen’s previous website was built over time as a collection of add-on patches, resulting in an inconsistent site that was difficult to navigate. Additionally, the site was difficult to update because it had been built using several different tools.
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Services Rendered |
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PureBlend organized the website’s content into rational topics, then created simple, consistent navigation, and a clean new look that matched Aspen’s market positioning. PureBlend designed a web-based “FX Trade Ticker” tool to display near real-time trading alerts and research insights, as well as a “lite” version of the ticker for promotional purposes. PureBlend built a secure backstage operation to allow Aspen staff to quickly update website content that changes by the day, hour, and minute.
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Results
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Aspen has formed strategic alliances with some high-profile players in their industry, and has simultaneously attracted a larger following of new clients.
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