In early 2003, the Innovation Center undertook a project to interview some of the most innovative people and organizations in America. The resulting 100 hours of interviews are with personalities such as Guy Kawasaki (founder of Garage Technology Ventures), Moira Gunn (of NPR's TechNation), and Tinker Hatfield (lead designer at Nike), and Rob Legato (special effects Oscar® for Titanic).

Ultimately, the “Powered by Innovation” Project will yield a book as well as the documentary film.

Funding and sponsorship were needed to complete production of the film and book. PureBlend not only filmed the interviews, but edited some of the material into a short “sneak peek” DVD, an important element of the “Powered by Innovation” marketing campaign.

Critical to the campaign is this brochure— which briefs potential funding sources about the concept and the enormous amount of effort already invested into the project. PureBlend used the simple, affordable, tri-fold brochure format to convey that message. Brochures were printed on a color laser printer.