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Needs and Goals
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Arts & Crafts Builders was searching for an affordable way to reach potential home building clients, and provide them with examples of their work. Because they specialize in the construction of high-quality craftsman-style homes, Arts & Crafts Builders needed a website that would reflect the same design aesthetic.
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Site Objectives |
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As a certified “Bungalow Company Builder”, the site needed to communicate both the charm and benefits of the bungalow lifestyle. Additionally, Arts & Crafts Builders needed a way to quickly update the website with information regarding new building projects— without the need for a webmaster.
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Services Rendered |
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PureBlend defined the Arts & Crafts Builders brand, then designed the website’s architecture and graphics. We created a database-driven backstage area that provides a means for Arts & Crafts Builders staff to quickly upload photos and descriptions of new building projects. We also created a postcard to be used in a targeted mailing campaign, designed to drive traffic to the website for further information.
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Results
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Arts & Crafts Builders has successfully created a unique brand identity, and attracted more home building clients. Their business is booming.
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