The PureBlend guys got it right away: weíre different. But youíd never have known it from our old website; we looked like everybody else in town. Then PureBlend rethought our ìbrandingîó making everything look friendly, clean, efficient... all the reasons we are different. And talk about efficient; they even built a private website area where we can update mortgage rates ourselves, every day. And these days, we need to!